.mobi is the first - and only - top level domain dedicated to users who
access the Internet through their mobile phones. With four mobile phones
purchased for every one personal computer, there's a world of people whose
main access point to the Internet is a mobile phone. And every one of those
users can trust that a web site is compatible with their mobile phone if
that site's address ends in .mobi.
In an increasingly mobile society, businesses, organisations and individuals
need to reach and interact with their customers via the mobile web. A .mobi
address allows them to bypass the constraints of geography, operators and
handsets to effectively reach their audience.
For content providers, it opens a new and more profitable revenue stream,
without having to rely on operator portals. Conversely, for operators, .mobi
allows increased use of profitable data services while ensuring a good user
experience and, therefore, customer loyalty. And that's because dotMobi
ensures a predictable, consistent experience on a mobile phone by encouraging
site owners to use dotMobi Switch OnTM Guides, based on Worldwide
Web Consortium (W3C) open standards.
In short, .mobi will revolutionise the use of the Internet on mobile devices
¡ but why now and why with .mobi? Because dotMobi, the company
behind the .mobi domain, is backed by the most prominent mobile and Internet
players in the world - the same companies who have delivered the promise
of today's information society: Ericsson, GSM Association, Google, Hutchison,
Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, Telef¨®nica
M¨®viles, TIM (Telecom Italia), T-Mobile and Vodafone . Find out
more at http://dotmobi.mobi
or read http://blog.mobi.
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